FLORA ∙ UX | UI & Graphic

Scope: Logo Design, User Research, Competitive Analysis, Ideation, Planning, Mockups, Wireframing, Prototyping, Testing, Iterating etc.

Logo

The Product

Flora is a floral arrangement ordering app that allows you to bloom your personal connections and acknowledge the big moments in life easier.

Sticker Sheet

The Challenge

Individuals often lack the time necessary using traditional methods or the

capacity to remember all of the big moments in life and send floral arrangements

to recognize people in their lives that matter most.

High Fidelity Mockups

The User

Users include adults age 18-65 with a various range of abilities who use floral arrangements to celebrate and acknowledge the milestones in life.

The Research

I conducted competitive analysis reports, interviews, built empathy maps and created user personas to understand our users their needs. This research confirmed that there are not many options to order floral arrangements online.

The Design Process

I used my knowledge based on my research to create Paper Wireframes, User Journey Maps, Digital Wireframes, Low-Fidelity Mockups and Low-Fidelity Prototypes.

Low-Fidelity Prototype

The Testing

I performed a Usability Study where 5 participants were given a task to complete and provide their feedback on the experience to better inform my choices.

The Iteration

After analyzing and synthesizing the results of the study, I made changes as needed before moving on to create my High-Fidelity Mockups and High-Fidelity Prototypes.

The Solution

 Create an app that allows users to be reminded of the

big moments in life, check stock ass needed, and use their order history to their advantagr to place floral arrangement orders simply and easily.

High-Fidelity Prototype

High-Fidelity Prototype