Zazen Bear ∙ Graphic

Scope: Marketing, Campaign Management, Public Relations, Graphic Design, Visual Merchandising, Retail Staging, Social Media Management, Marketing Analytics

Visual Merchandising, Retail Staging

Social Media Curation & Management

Zazen Bear found me after my mentor at Full Circle began consulting for them and connected me with the company. It consisted of 2 stores, the flagship location being in SoHo and the second store in Rockefeller Center in NYC. I joined the team as the Marketing Manager and other than consultation, I was my own team. I was responsible for monthly campaigns from ideation to fruition including pushing them via designing signage in the stores, merchandising product around them, creating email marketing and sharing social media content. I was the point person for our PR consultant, enlisted the local community for partnerships, created content for and managed all social media channels and performed weekly analysis reports pertaining to the company's reach.